From growing up in the Netherlands as a shy student to becoming one of the world’s leading voices on business ecosystems, and now serving as Dean of Asia and Professor of Management Innovation at IMD, this is the story of Professor Mark Greeven.
In this episode, John and Konsti sit down with Mark to explore his journey from reluctant public speaker to world-renowned teacher and management thinker. They dive into his philosophy of teaching, the East-West tensions that shape global business, the power of ecosystems, and why embracing tension and complexity is the real path to growth.
Key Takeaways and Highlights
From Shyness to Teacher: Mark describes himself simply as “a teacher,” though it wasn’t always obvious: “I was probably the shyest kid in class… but joining a debating club and speaking in front of 500 students pushed me over the edge. I realised, hey, I can actually do this, and I enjoy it.”
Polite Conversations, Polite Results: Mark explains why genuine debate and constructive conflict are vital for growth: “Polite organisations get polite results.
Tension isn’t something to avoid, but the space where development happens.”East Meets West – Similarities and Misperceptions: After two decades in Asia, Mark sees both deep similarities and nuanced differences: “I expected Asia to feel completely different. But the real differences crawl under the skin, they take years to see. And yet, at the core, our dreams and needs are very similar.” Living abroad also gave him a renewed appreciation for his Dutch roots.
Innovation and Government in China: Dispelling myths about subsidies, Mark highlights the true drivers of Chinese innovation: “It’s not about direct subsidies. It’s about creating the right conditions, like low-cost, stable electricity, that enable fierce competition. The government helps set the stage, but it’s still a brutal economic war.”
Ecosystems and the Glue: Mark outlines why ecosystems are central to modern business: “An ecosystem is not designed. It develops organically. Your role is to set the rules for it to grow. The ‘glue’, whether payments like Alipay, wellness programs like Discovery Vitality, or communities around brands, creates stickiness and new innovation beyond the core product.”
Advice for Young People: Mark urges curiosity and range over linearity: “Read... not summaries, not AI outputs, but real books. Science fiction, poetry, things that stretch your imagination. And don’t build a linear career. Anchor in something, but then move sideways. The time of linear careers is over.”
What We Learned
Konsti: You can’t force success: ecosystems, careers, and businesses must grow organically. The key is to embrace the cues life gives you and pivot courageously.
John: Weaknesses can become strengths, and sometimes leaving home is what allows you to truly appreciate it.
Mark: Good questions trigger deep reflection, and conversations like this remind us how rich (and messy) life is meant to be.
Enjoy the show!
